The Biggest Mistake on PhD’s LinkedIn Profiles

April 22, 2019

14Many PhD students and postdocs wonder if they really need a LinkedIn profile. Very often they are told by their advisors that using LinkedIn is a waste of their time. Perhaps it might not be the best go to website for academic job searches; however, if you are exploring any non-academic options, then you need to start using LinkedIn.

To ignore this huge platform would be a mistake and especially disadvantageous for an industry job search. Recruiters are actively sourcing job candidates via LinkedIn. With 590 million users worldwide, one of the keys to standing out is maintaining an active presence on the site. Another key to effectively marketing yourself on this site is to use keywords effectively.

With that in mind, the biggest mistake PhDs make on their LinkedIn profile is often one of the first things a viewer will see – your job title. If you are seeking non-academic positions, you should remove “PhD Candidate”, “Graduate Student”, or “Postdoctoral Fellow” from your LinkedIn headline.

When recruiters search, your headline and professional summary are the first things to appear and recruiters aren’t usually headhunting for a lab’s new postdoc. In fact, if you keep your actual title as your headline, you probably won’t even appear in the recruiter’s search because LinkedIn uses algorithms to help sort profiles based on relevant keywords and skill sets.

Instead of having your actual title listed, consider the jargon of the industry you are targeting. Don’t feel beholden to past academic titles. Add in keywords for the industry positions you are targeting. This could mean a running list of key skills and areas of interest. This will quickly signal to recruiters the types of positions you would be interested in and can help ensure that you will start showing up in their searches.

Examples include:

Research Scientist – Project Manager – Science Communications and Outreach – Event Planning

Or

Microbiologist – Health Policy – Global Health

In conclusion, LinkedIn weighs your headline and professional summary very heavily, so when creating your profile, be sure to pay extra attention to those sections.

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The Top 4 Things You Should STOP Doing on LinkedIn

September 23, 2013

A stop sign that has fallen overBy now you have probably realized that LinkedIn can be a powerful tool during your job search, but LinkedIn is not just another social networking site – it is the professional social network.  As in real-life workplace situations, judiciousness and professional courtesy should steer all of your activity on LinkedIn.  You have worked hard to make and keep a good impression in your lab and/or office.  The same should hold true on LinkedIn; you need to make and maintain a positive, professional appearance. A LinkedIn faux pas has the potential to damage your career path, so here are a few red lights to heed to along the way:

1. Stop using LinkedIn’s auto-generated templates.
LinkedIn pre-populates most message fields; however, that doesn’t mean you should keep the generic message as your own.  Whether it is requesting a connection or congratulating someone on a new job you should take the time to personalize your correspondence.  Using the auto generated “I’d like to add you to my professional network on LinkedIn” misses an opportunity to tell the person why you want to connect. Make it as specific as you can; for example, “It was great sitting next to you at OITE’s Academic Job Interviews Workshop on Monday.  I enjoyed chatting about your research at NCI and I’d like to stay connected.”

2. Stop indiscriminately connecting with people.
The people you choose to connect with are often viewed as an extension of yourself, so make sure you know who they are and why they want to connect with you. This doesn’t necessarily mean that you can’t link in with an acquaintance or even a stranger; however, if making a request to add a cold contact, you must explain why you want to connect (which goes back to point # 1).

3. Stop clicking on things!
With just a simple click of a button, you can quickly and easily endorse the skills and expertise of your connections; however, this doesn’t necessarily mean you should.  An endorsement can be seen as baffling if you are endorsing an individual for something you have never witnessed them doing first-hand.  An endorsement can also feel more annoying than gratifying to the recipient if this is an area that they practiced years ago. Many also wonder, “Are you secretly expecting an endorsement or recommendation in return?”  In an effort to continue advertising the endorsements feature, LinkedIn frequently groups your contacts together and asks if you would like to endorse them all for skills they have on their profile in one fell swoop.  Use your best judgment and think before you click.

4. Stop doing nothing.
Doing too much on LinkedIn – reposting every article you read online that day or asking everybody for a recommendation – can be overwhelming to your connections and it can create a negative online impression.  Equally bad is doing nothing at all. If you are job searching, this could even be worse. So, take the time to set a well-cropped, professional headshot as your profile photo (note: pictures of you on a beach, holding your cat, or with a group of friends do not set a good first impression of you as a serious professional).  Update your contact information, your headline and then get out there! As with any social network, the premise is to participate, so don’t be afraid to contribute to the conversation.