3 Tips for Optimizing Your LinkedIn Profile

For better or worse, LinkedIn has become the new résumé and whether you like it or not, you are being searched online. Generally, only the top four or five results are being reviewed, so it is imperative that you use your LinkedIn profile to optimize your online presence and control your professional branding.

Not on LinkedIn? Well, your lack of a presence says something too, especially with 60 million users in the United States. If a recruiter can’t find you on LinkedIn, they might falsely assume you aren’t tech savvy or that you have antiquated views of the world of searching for work.

When utilized during a job search, LinkedIn can be a powerful tool and it is crucial to make sure your LinkedIn profile is professional and up to date.

Here are some more tips for optimizing your LinkedIn profile:

  1. Upload a photo.
    Many people have concerns about uploading a photo to LinkedIn, especially since photos aren’t usually included on résumés or CVs in the United States. Worries about ageism, racism and sexism obviously trump more innocuous concerns about simply not being photogenic.  Ageism, racism and sexism are all extremely valid concerns within any job search; however, the benefit of a photo is that it makes you human and not just a hyperlink. Profiles with photos get clicked on seven more times than those without.An image of a LinkedIn page with yellow and orange spots showing where recruiters looks the most. Further highlighting the importance of a photo on your profile can be seen in a study done by Ladders which used heat maps to review the eye tracking techniques of thirty recruiters over a ten week period. They found that recruiters spent 19% of their total time looking at your picture. Where did they look next? Your summary, so…
  2. Avoid long, boring summaries.
    Your summary is not meant to be a data dump or a novel of long paragraphs that will potentially overwhelm, or worse, bore the reader. There are two possible solutions. Solution A. Keep it simple with one sentence, which will hopefully encompass great keywords and will encourage the reader to keep scrolling down to read more. Solution B. Use an overarching key statement and then bullet points.
  3. Make sure your groups add to your brand.
    Groups are a great way to connect with like-minded individuals; however, being a member of too many disparate groups can begin to dilute your professional branding. An easy fix is to go in and make some of your group memberships invisible. To do so, simply go to the group section within your profile and you will see a visibility setting which you can adjust by unchecking the box “Display the group logo on your profile.”

Finally, another way to optimize your LinkedIn profile is quite simple: use it more. The more you use LinkedIn, the better it works. By doing some searches for jobs, groups and even people, LinkedIn will begin to recognize what you are looking for and it will offer suggestions. An additional way to increase your visibility is to participate more by asking thoughtful, professional questions to your groups and/or by commenting on industry-specific articles.

With that advice in mind, what other LinkedIn tips could you share? Feel free to share any comments in the OITE NIH Intramural Science group on LinkedIn.

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